Effective: May 2, 2026 · Last updated: May 6, 2026
Controller: Ty Horton, sole proprietor (Texas, USA), operating Tonebook independently.
This page satisfies the publicly available retention schedule requirement of the Illinois Biometric Information Privacy Act (BIPA), the Texas Capture or Use of Biometric Identifier Act (CUBI), and the California Consumer Privacy Act / Consumer Privacy Rights Act (CCPA/CPRA) treatment of facial geometry and undertone as biometric / sensitive personal information.
Tonebook captures and processes the following from a selfie you choose to upload:
These reads are derived computationally and are used solely to determine your color season (one of 12) and to generate your palette, hair, and makeup recommendations.
By default, Tonebook runs in mock mode — no photo leaves your device. If you enable Live AI in Settings, your selfie + onboarding answers are sent through our Supabase Edge Function to OpenAI's image-vision API (current model: gpt-5.4-mini) for inference. OpenAI processes the image once per analysis under their API data-retention policy and does not use it for model training. Tonebook never stores the raw selfie or any face embedding off-device.
| Data | Stored | Retention |
|---|---|---|
| Raw selfie | On your device only (Photos library if you tap Save) | Until you delete it |
| Face embedding / geometry | Never stored. Processed in-flight only. | 0 (never persisted) |
| Derived data: season name, palette colors, undertone label, contrast, depth | Tonebook server (Supabase, US-East-1) tied to your account | Until you delete your account |
| Closet items (optional) | Your device (App Group container) | Until you delete each item or your account |
| Style Check log entries | Your device | Until you delete each entry or your account |
Under BIPA, CUBI, and CCPA/CPRA, you have the right to:
We do not receive biometric data from any third party. The selfie comes from you, and only you, via the iOS Photos library or camera capture.
We will post any material changes here at tonebook.app/biometric with a new effective date. We will not retroactively expand processing scope on existing user data — any expansion requires a fresh consent gate inside the app.
Questions or to exercise any of the rights above: hello@tonebook.app. Postal address available on written request to the same email.
This policy is provided in good faith and reflects our actual practices as of the effective date. It is not legal advice and does not waive any rights you may have under federal, state, or local law.